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Projects with a sample size of 6-8 participants take approximately 8-12 weeks from brief to completion.
After the final debrief the footage goes to DVD production and graphic artwork. The DVD is accompanied by booklet which cross references the participants in the study. Edits can also be uploaded on a secure online resource.
As part of an ethnographic research project or as an independent study observing recruited participants shopping in store.
Usability evaluations
Particularly in the packaging sector evaluating FMCG goods and healthcare related products.
Naked Eye run seminars, workshops and lectures on video ethnography. To date we have taught PhD art students, MA product design students, CEO’s, Managers and Directors from different service sectors.