Naked Eye
     
Ethnographic Research
for Product Innovation
Inspirations    
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Inspiration for observational researchers:

A guest sees more in an hour than the host in a year.
Polish Proverb

I don't know what's going to happen. I want to be ambushed by the results.
William Forsythe, Dance Choreographer

The way forward is paradoxically not to look ahead, but to look around.
John Seeley Brown, Director of the Xerox Palo Alto Research Centre

What am I doing here?
Arthur Rimbaud in Ethiopia , Traveller and Poet

Nick felt this way when he was travelling up the M1 listening to 4 hours of 'death metal' in a cramped Ford Fiesta with Leonard and his chain-smoking friends: "This sh*t rocks" – not.

We don't see things as they are; we see things as we are.
Anais Nin, Avant guarde, Surrealist Novelist

It is the eye for the telling detail that ends up astonishing us the most
Nicholas Lezard, Journalist

Live the question, now
Don't know who said this. We found this one in a Chinese fortune cookie. Lucky number 12, 42, 07, 91.

When you have to shoot, shoot - don't talk.
'
Tuco‘, the ugly, from the film the Good, The Bad and The Ugly. Good advice for the video ethnographer.

Be like a duck: calm on the surface but always paddling like the Dickens underneath.
Michael Caine; our favourite Londoner.

Look both ways.
It’s what it says on the pavement outside our studio.

   
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