Are you filmmakers or researchers? What 'normal' person is going to let a stranger into their homes to film them? Don’t people act in front of the camera? How do you find willing participants for the studies? What about ethics? What happens with the film? So participants don’t feel like they are on Big Brother? How many people do you work with in one of these studies? In the field do ethnographers work in pairs or individually? If you are working with a small sample how representative is it going to be? When you say Naked Eye ethnographers live with people, do you mean they sleep at their house? Is 3 days of fieldwork enough? How many hours footage do you capture? What is Clip Bank, the on line resource? If you have anymore questions send Nick an he’ll do his best to answer your questions.				Clients commission ethnographic research to make discoveries. It is not a technique to record and summarise large amounts of quantitative data or to build dry demographic stats. As a technique in its own right it is supreme in going deeper, getting close, bringing back telling details and accounts that are often overlooked about the way people live their life. The key to depending on results from small sample sizes is to spend a good deal of time focusing on recruiting representative types of people from an agreed recruitment criteria. No one technique will tell you everything. It is possible however to learn more by using a wider set of research approaches. Most of the work at Naked Eye is mixed method in approach. We often partner with other agencies and talented professionals on projects that use distinct methods in conjunction with video ethnography.