Are you filmmakers or researchers? What 'normal' person is going to let a stranger into their homes to film them? Don’t people act in front of the camera? How do you find willing participants for the studies? What about ethics? What happens with the film? So participants don’t feel like they are on Big Brother? How many people do you work with in one of these studies? In the field do ethnographers work in pairs or individually? If you are working with a small sample how representative is it going to be? When you say Naked Eye ethnographers live with people, do you mean they sleep at their house? Is 3 days of fieldwork enough? How many hours footage do you capture? What is Clip Bank, the on line resource? If you have anymore questions send Nick an he’ll do his best to answer your questions.				If participants are made to feel like they are on Big Brother the researcher should get another job! Any professional researcher who has a deep understanding of how to conduct this type of work will tell you it is right at the other end of the spectrum. If anyone compares ethnographic research to a ‘consumer safari’ or being like ‘the difference between going to the jungle and to the zoo’ - our advice is leave the room. Clients should beware of commissioning research that claims to use an ethnographic approach when it is no more than a contextual interview. It is also worthwhile questioning companies as to what techniques and data collection methods they intend to use during the ethnography, which combination for which specific research issue.