Are you filmmakers or researchers? What 'normal' person is going to let a stranger into their homes to film them? Don’t people act in front of the camera? How do you find willing participants for the studies? What about ethics? What happens with the film? So participants don’t feel like they are on Big Brother? How many people do you work with in one of these studies? In the field do ethnographers work in pairs or individually? If you are working with a small sample how representative is it going to be? When you say Naked Eye ethnographers live with people, do you mean they sleep at their house? Is 3 days of fieldwork enough? How many hours footage do you capture? What is Clip Bank, the on line resource? If you have anymore questions send Nick an he’ll do his best to answer your questions.				We are a group of researchers with different academic and industry backgrounds. Naked Eye is made up of MA Social Anthropologists, Documentary Filmmakers and Product Designers. Our job involves learning about people’s everyday experiences - seeing life through the eyes of the people we wish to understand. All our work is film based because we love working with film – we’re into it in a big way. It’s transparent, credible, and vivid. It tells a good story. Working with film also allows us to playback footage to participants so they can offer us their own accounts of what they see themselves doing. This helps make sense of people’s behaviours, their motivations and provides us with a unique way of seeing the everyday. Any one can film and we think film in itself is worthless. Film needs to be analysed, edited and integrated in ways which will create meaning, feeling and drive strategic thinking.