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Ethnographic Research for Product Innovation	About us
Naked Eye Research Ltd 4th Floor, Holborn Gate 26 Southampton Buildings London WC2A 1AH T: +44 (0) 2078 613 178 F: +44 (0) 2078 613 081 Email Us	Naked Eye is a research consultancy specialising in video based ethnographic research. Our work aims to gain a deep understanding of the ways people view their world and how they really live their lives. It is in this context in which we identify opportunities for organisations in business, government, education, and social sectors.		Naked Eye ethnographers have spent years working in different environments with a wide variety of different clients on different briefs. Our research has taken us into people's homes from the outskirts of Bogotá to the inner city of Berlin. Naked Eye have been commissioned to work on projects as diverse as road safety for African and Caribbean kids in south London, to understanding the realities of older people living with Alzheimer’s in Los Angeles.		Although we're small we can punch above our own weight. Since Naked Eye was established in 2003 our team have conducted ethnographic research in healthcare, technology, social policy, consumer and product design. We have lived with families and individuals in Spain, France, Germany, Italy, Poland, Colombia and all over the USA and UK. To date most of our projects continue to be multi country studies.		Clients GlaxoSmithKline, Unilever, Intel, Johnson & Johnson, Abbott, News International, Astellas, Rockware Glass, Asda Non profit organizations Design Council, WRAP, FSA and Cambridge University Faculty of Education Education Central Saint Martins, Royal College of Art, Brunel University
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