Naked Eye works with organisations that are passionate about understanding their customers. We bring the world of the customer right into the heart of the boardroom. We use ethnography and filmmaking to show you the way people live and what influences their choices. We believe doing this is more emotive than verbal claims and has the ability to cross boundaries.
“The insights we’ve gained from Naked Eye has fundamentally changed the way we market our product. They will add approximately £6m to my sales over the next 12 months.”
— Pharmaceutical Brand Manager
“Naked Eye's work literally took clinicians and commissioners into the world and lives of the population. This resulted in fundamental changes in communication styles and access channels to services.”
— NHS, Director
“The outputs delivered by Naked Eye were outstanding. They have made significant in-roads in delivering on our core brand strategy. We have been able to bring these consumers to life to both internal and external stakeholders and drive behaviour change.”
— GSK, Marketing Director
Naked Eye in the USA, Germany and UK working with a global software company to understand how different devices fit into people’s lives.
Naked Eye in Mexico, Germany and UK researching adherence issues for children with Turners syndrome
4 continents, 18 countries, endless insights into culture and behaviour.
Provocative thinking from author Jeff Vandermeer , a three-time Fantasy World Award-winning novelist: “writers need to be more like naturalists or zoologists when they study story because then you’re looking at how all the elements fit together.” The model and …
This article was originally published on 28/03/15 on Huffington Post. “I remember being sat in the offices of a Reading based telephone directory firm, receiving our fortnightly “we must stop Google” briefing, when I piped up – “You should stop …
Here’s a musing on ethnographic briefs. I like to meet prospective clients to discuss their brief and what’s going on in their business. It’s not just the personal connection – I want to go back feeling inspired. Over email you …
The way we collectively judge changes and culture influences the values on how we make choices. When making decisions cultural norms are our “default.” But when making a thoughtful deliberation, we’re more likely to engage in an internal debate, and …
Naked Eye Research Ltd. 5th Floor, Greencoat House, Francis Street, Victoria, London. SW1P 1DH. United Kingdom.
T: +44 (0)20 7931 6199