Naked Eye works with organisations that are passionate about understanding their customers. We bring the world of the customer right into the heart of the boardroom. We use ethnography and filmmaking to show you the way people live and what influences their choices. We believe doing this is more emotive than verbal claims and has the ability to cross boundaries.
“The insights we’ve gained from Naked Eye has fundamentally changed the way we market our product. They will add approximately £6m to my sales over the next 12 months.”
— Pharmaceutical Brand Manager
“Naked Eye's work literally took clinicians and commissioners into the world and lives of the population. This resulted in fundamental changes in communication styles and access channels to services.”
— NHS, Director
“The outputs delivered by Naked Eye were outstanding. They have made significant in-roads in delivering on our core brand strategy. We have been able to bring these consumers to life to both internal and external stakeholders and drive behaviour change.”
— GSK, Marketing Director
Naked Eye invited to present on 12th-13th May 2014 at the BHBIA Annual Conference 2014 Follow the link to find out more.
Naked Eye on fieldwork in Tokyo, New York and Manchester understanding the experience of living with COPD.
Naked Eye launch StoryQuest - a change programme for leadership in organisations.
4 continents, 18 countries, endless insights into culture and behaviour.
No nonsense talk by Hemmingway found in 1967 a nonfiction piece By-Line, Hemingway on Writing. Here Hemingway offers advice to aspiring writers – but it’s just as true for observational researchers… Interviewer: How can a writer train himself? Hemmingway: Watch …
This week we’ve launched ‘StoryQuest’ – our new programme for leadership. The more I read, think and talk to friends, colleagues the clearer the picture becomes: it is end users, customers, patients, citizens – the people that organisations exist to …
Ethnography is about discovery, seeing and revealing telling details. The things that people surround themselves with offer valuable clues to their needs and wants. Sometimes the most powerful findings can just be arriving at better questions. Especially at the start …
An interesting question was posted on Bruno Moynie’s Ethnographic Filmmakers Linked In group this morning. What makes an interview ethnographic – is going in home, or doing a street interview ethnography? Unfortunately this is a bit of a grey area …
Naked Eye Research Ltd. 5th Floor, Greencoat House, Francis Street, Victoria, London. SW1P 1DH. United Kingdom.
T: +44 (0)20 7931 6199